In the fourth quarter of 2025, the performance of consumer finance applications in Romania showed varied trends across the top five apps. According to Sensor Tower data, these applications demonstrated significant movements in weekly downloads and active users.

Revolut: Send, spend and save maintained a consistent download rate, starting at approximately 28.2K downloads and stabilizing around 24K by the end of December. The app's weekly active users fluctuated, peaking at over 5.4M in mid-December before slightly declining to 4.8M.

Salt Bank saw a notable drop in downloads from 37K at the beginning of October to about 8.5K by the year's end. Despite this, active users increased significantly, reaching a high of 462K in mid-December before settling at 371K.

BT Pay experienced a downward trend in downloads, starting at 30.4K and ending at 11.2K. However, active users remained relatively stable, with a slight dip from 3.8M to 3.4M.

Raiffeisen Smart Mobile also saw a decline in downloads, from 26.9K to 6.8K. The app's active user base was more resilient, showing a peak of 2M in early December, before decreasing to 1.8M.

Finally, YOU BRD began Q4 with 13.1K downloads, which decreased to 4.1K by the end. Active users showed growth, reaching 1.3M in mid-December and concluding at 1.1M.

For more detailed insights and data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026