2026 State of Mobile is Live!

The fourth quarter of 2025 witnessed varied performance trends among the top health and fitness applications in the UK, as per Sensor Tower data.
H&B - Health, Food, Fitness saw weekly downloads peak at about 51.2K in early October, with a subsequent decline to around 34.6K by the end of December. Active users, however, showed a substantial rise, ending the quarter at approximately 444.6K.
Yuka - Food & Cosmetic Scanner experienced a notable boost in weekly downloads, reaching around 47.7K mid-November. Revenue also fluctuated, peaking at about $22.7K in the final week of December. Active users remained strong, concluding the quarter at nearly 792K.
Flo Cycle & Period Tracker maintained a consistent revenue stream, peaking at approximately $316.4K in late November. Downloads were steady, with a slight increase to 28.8K by the end of December. Active users held steady, ending at about 2.1M.
Pure Fitness US showed a varied download pattern, culminating in a significant increase to around 42K in the final week of December. Active users also saw a robust rise, reaching approximately 962.4K by the quarter's end.
Strava: Run, Bike, Walk experienced a peak in revenue at about $607.9K in the last week of December. Downloads rose to 50.1K, and active users increased significantly, ending the quarter at approximately 3.7M.
For more insights, visit Sensor Tower.