In the fourth quarter of 2025, the personal finance app market in the United States saw significant activity, with Rocket Money - Bills & Budgets, YNAB, Monarch: Budget & Track Money, EveryDollar: Budget Management, and Copilot: Track & Budget Money leading the charge. Here's a closer look at their performance based on data from Sensor Tower.

Rocket Money - Bills & Budgets experienced an impressive surge in weekly downloads, peaking at over 461K in the final week of December. Concurrently, the app's weekly revenue rose to about $138K during the week of December 22. Active users climbed steadily, reaching approximately 6.3M by the end of the quarter.

YNAB saw its weekly revenue fluctuate, with a notable peak of around $117K in the last week of December. Downloads spiked to over 21K in the same period, and active users maintained a stable presence, closing the quarter at nearly 1.16M.

Monarch: Budget & Track Money demonstrated a gradual increase in weekly revenue, culminating at approximately $95K by the end of December. Downloads also rose significantly, reaching nearly 80K in the final week. Active users increased to over 728K, showing a steady upward trend.

EveryDollar: Budget Management reported a decline in weekly revenue over the quarter, ending at about $58K. However, downloads increased to about 68K by the last week of December. The app's active users fluctuated, ending the period at over 1.04M.

Finally, Copilot: Track & Budget Money showed a strong finish with weekly revenue peaking at approximately $114K in the last week of the year. Downloads surged to nearly 20K, while active users maintained growth, reaching over 85K.

These insights highlight the dynamic nature of personal finance apps in the US, with each app showing unique trends in user engagement and revenue. For more detailed insights, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026