Top 5 Apparel Apps on Android in Switzerland: Q1 2026 Performance

In the first quarter of 2026, several apparel applications on the Android platform stood out in Switzerland, showcasing varying trends in downloads and active user engagement. Below, we delve into the performance metrics of the top five apps, based on data from Sensor Tower.

DOSENBACH, published by Deichmann SE, saw a remarkable increase in weekly downloads, starting from 1.7K at the end of December 2025 and peaking at 10.7K in mid-March 2026. This growth trajectory highlights a consistent rise in user interest over the quarter.

SHEIN-Shopping Online, from Roadget Business PTE. LTD., maintained a stable download pattern with a noticeable peak of 5.5K in early March. The app also experienced a significant increase in weekly active users, reaching over 201K by the end of March, indicating sustained user engagement.

The ABOUT YOU Outlet app, by ABOUT YOU SE & Co. KG, demonstrated a progressive increase in downloads, starting from a mere 21 in mid-January and climbing to 6.7K by mid-February. The active user base grew in tandem, peaking at approximately 11.9K in mid-March.

Zalando – online fashion store, published by Zalando SE, experienced a steady download rate throughout the quarter, with a peak of 3.6K in early March. Weekly active users remained robust, reaching a high of around 253K in late March.

Finally, ABOUT YOU Online Fashion Shop showed a gradual decline in downloads from 1.7K at the start of the quarter to just over 1K by the end. However, active users increased steadily, peaking at 46.6K in mid-March.

These insights reveal interesting trends in user behavior and app engagement within the Swiss market, offering valuable perspectives for stakeholders. For more detailed analytics and insights, visit Sensor Tower.