AI Insights · Timothy · March 2026
Top 5 Android Apparel Apps in Romania: Q1 2026 Performance
Explore the performance metrics of the top 5 apparel apps on Android in Romania for Q1 2026, with insights on downloads and active users from Sensor Tower.
In the first quarter of 2026, the Romanian Android market witnessed significant activity in the apparel app segment. Here's a closer look at the performance of the top five applications, based on data from Sensor Tower.
SHEIN-Shopping Online maintained a robust presence with its weekly downloads fluctuating between 15K and 29K. The highest downloads were recorded in the week of March 9, reaching nearly 29K. Meanwhile, its weekly active users consistently exceeded 1.7M, peaking at over 2M during the week of February 23.
Sinsay - moda i zakupy online showed a gradual increase in downloads, starting at 11K and climbing to 18K by the end of March. Active users also saw a positive trend, beginning the quarter at 826K and rising to almost 1.2M by the last week of March.
Zalando – online fashion store experienced a steady growth in downloads, beginning at 6K and reaching nearly 14K by the end of the quarter. Active users varied, with a low of 264K and a high of 408K, indicating fluctuating engagement throughout the period.
Lounge by Zalando | Outlet had a notable increase in downloads, particularly in March, where it peaked at 11K. Active users also showed a gradual climb, ending the quarter at around 83K.
Finally, MOHITO - zakupy online saw a peak in downloads in mid-January with 12K before experiencing a decline. However, active users rebounded towards the end of the quarter, reaching approximately 143K.
For more detailed insights into these trends, visit Sensor Tower.
