AI Insights · Timothy · April 2026
Top 5 Beauty Retail Apps in Brazil on Android: Q1 2026 Performance
Explore the download and active user trends of Brazil's top beauty retail apps on Android during Q1 2026, based on Sensor Tower data.
In the first quarter of 2026, the performance of the top beauty retail applications on the Android platform in Brazil showed varied trends in downloads and active users. Here's a detailed look at how these apps fared:
O Boticário: Beauty November experienced fluctuating download numbers, starting at around 40.6K at the beginning of January and peaking at approximately 95.8K in late March. The app maintained a consistent weekly active user base, starting from 1.8M and reaching up to 2.3M by mid-March.
Natura: Perfumes e Cosméticos saw a steady increase in downloads, beginning at 27.4K and reaching around 45.2K by the end of March. Weekly active users showed a similar upward trend, from 729K to approximately 969K over the quarter.
Beleza na Web: Beauty November had a more stable download pattern, with numbers fluctuating between 20K and 32K throughout the quarter. The active user base ranged from 646K to 776K, with a notable peak in early March.
Época Cosméticos & Perfumaria downloads started at 22K and decreased slightly to about 19.4K by the end of March. Active users experienced a peak of 594K in early January before stabilizing around 365K by the quarter's end.
SEPHORA: Maquiagem e Perfumes showed a decline in downloads from 13.7K to about 6.6K. However, the app's active users bounced back from a low of 131K in early February to 210K by mid-March.
These insights, derived from Sensor Tower data, highlight the dynamic nature of app performance in the beauty retail sector. For more detailed analytics and trends, Sensor Tower provides comprehensive insights into app performance across various metrics.
