AI Insights · Timothy · April 2026
Top 5 Beauty Retail Apps on Android in Netherlands: Q1 2026
Explore the performance trends of the top beauty retail apps on Android in the Netherlands during Q1 2026, including download and active user metrics.
In the first quarter of 2026, the performance of the top beauty retail apps on the Android platform in the Netherlands showed significant variations in downloads and active users, as per data from Sensor Tower.
Etos experienced a notable increase in weekly downloads, peaking at approximately 4.1K in late February. Active users fluctuated, beginning at 40.5K and reaching a high of 54.6K by the end of January, followed by a gradual increase towards the end of the quarter.
Douglas – Parfüm & Kosmetik saw its weekly downloads start at 3.7K, with a slight decline mid-quarter, before rebounding to 3.6K in early March. Active users decreased from 53.5K at the start of the quarter to around 37.9K by the end.
RITUALS - Cosmetics had stable weekly downloads, with a peak of 2.8K mid-March. Active user numbers started at 35.6K, dropping to 20.6K by quarter's end, after a mid-quarter recovery.
Mein dm maintained consistent download numbers, peaking at 2.6K in late March. Active users began at 29.5K and grew steadily, reaching 31.7K by the end of the quarter.
Lastly, ICI PARIS XL – Beauty showed an increase in downloads, peaking at 1.9K in early March. Active users started at 8K, with a decline to 6K by the quarter's close.
These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in the Netherlands, showcasing varying trends in user engagement and app adoption.
