AI Insights · Timothy · April 2026
Top Beauty Retail Apps on Android in Romania, Q1 2026
Explore the performance trends of the leading beauty retail apps on Android in Romania during Q1 2026, with insights from Sensor Tower.
In the first quarter of 2026, the beauty retail app landscape on the Android platform in Romania saw varied performance across the top five applications. Here's a closer look at their trends based on data from Sensor Tower.
Mein dm experienced a fluctuation in weekly downloads, starting at around 7K and peaking at approximately 14.4K in early February. The app maintained a strong base of weekly active users, increasing from about 390K to over 540K by the end of March.
Notino: perfumes and cosmetics showed a steady increase in weekly downloads, reaching a high of 5K in late February. The app's active users also rose from 165K to over 209K, indicating consistent user engagement throughout the quarter.
Sephora - Make-up, Beauty began the quarter with downloads around 1.4K, peaking at 3K by late February. Active users fluctuated, starting at 58K and stabilizing around 49K by the end of March.
Douglas Parfumerie & Cosmetice had a modest download range, starting at 718 and declining to 525 by the end of March. Active users decreased from 9K to approximately 5K, reflecting a downward trend in user engagement.
RITUALS - Cosmetics saw a significant spike in downloads, jumping from 380 to over 2.5K in early March. However, active users showed a decline towards the end of the quarter, from around 3.8K to 1.7K.
For more detailed insights and data, visit Sensor Tower's platform.
