AI Insights · Timothy · April 2026
Top 5 Beauty Retail Apps on Android in South America Q1 2026
Explore the performance trends of the leading beauty retail apps on Android in South America during the first quarter of 2026, with insights on downloads and active users.
In the first quarter of 2026, the top beauty retail applications on the Android platform in South America showed varied performance trends in terms of downloads and active users.
O Boticário: Beauty November from Grupo Boticário saw a notable fluctuation in weekly downloads. Starting with 40.6K downloads at the end of December 2025, it peaked at 95.8K in late March 2026. Active users also varied, beginning at approximately 1.8M and reaching a high of 2.5M in early January, before stabilizing around 2.2M by the end of the quarter.
Natura: Perfumes e Cosméticos experienced a steady increase in weekly downloads, peaking at 54K in early March. Weekly active users followed a similar trend, starting at 732K and peaking at around 1M in early March.
Beleza na Web: Beauty November maintained a relatively stable download rate with minor fluctuations, ranging from 20K to 32K. Active users showed a slight increase overall, reaching a peak of 776K in early March.
Época Cosméticos & Perfumaria showed a decreasing trend in downloads, starting at 22K and dropping to 17K by the end of March. Active users also declined, from 482K to 366K over the quarter.
Natura Latam saw a consistent increase in downloads, with numbers rising from 5.9K to 15.2K. Active users also increased steadily, reaching 339K by late March.
The data for these applications comes from Sensor Tower, where more detailed insights can be found.
