Top 5 Beauty Retail Apps on Android in the US: Q1 2026

In the first quarter of 2026, the beauty retail sector on Android in the United States saw varied performance across its top applications. Here's a closer look at how these apps fared according to data from Sensor Tower.

Bath & Body Works started the quarter with strong weekly downloads, peaking at approximately 39.8K in late December. However, downloads showed a declining trend, ending the quarter at around 21K. Weekly active users reflected a similar pattern, dropping from 1.2M at the beginning to 852K by the end of March.

For Sephora: Buy Makeup & Skincare, weekly downloads fluctuated, starting at 12.5K and reaching a high of 17.7K in early January, before settling at approximately 8.3K at the end of the quarter. Active users showed a steady increase from 545K to a peak of 551K before a slight decline to 462K.

Ulta Beauty: Makeup & Skincare experienced a decline in weekly downloads from 13.6K to 6.9K in February, but ended the quarter with a slight recovery to 8.8K. Active users saw a rise from 658K to 699K mid-quarter, before decreasing to 535K.

IPSY: Personalized Beauty had a modest download performance, with numbers starting at 3.2K and peaking at 4.9K mid-quarter. Weekly active users showed a positive trend, growing from 32K to over 40K by the end of March.

Scentbird Monthly Perfume Box began with downloads around 3.8K, reaching a peak of 5.1K in early January, and ending with 4.7K. Active users maintained a consistent presence, starting at 28.6K and peaking at 36.7K before settling at 31.4K.

For more detailed insights and data, visit Sensor Tower.