Among Us Surpasses 85 Million Mobile Downloads After Content Creators Power August and September Surge

Online multiplayer party game Among Us by InnerSloth has reached 86.6 million total downloads on mobile following an enormous surge in installs in August and September, according to Sensor Tower Store Intelligence estimates.

The title, originally released on mobile in 2018, has proven to be the surprise hit of the summer, with downloads in August 2020 rising by 661 percent month-over-month to 18.4 million. From September 1 to 14, 2020, new installs are currently up 127 percent M/M to close to 42 million, with the last half of the month still to go. The 45 day period in August and September account for 70 percent of the game’s lifetime downloads.

Among Us garnered attention after spreading through the influencer sphere across YouTube and Twitch, with more and more content creators making videos about—and streaming—the title. Countries experiencing the largest spike in downloads during August and September include the United States, Mexico, South Korea, and the Philippines, although many regions have seen an increase in installs.

The U.S. has accumulated the majority of lifetime downloads for the title, with 20.5 million, or 23.7 percent of total installs coming from the country. Brazil ranks No. 2, picking up 16.6 million downloads, or 19.2 percent, while Mexico rounds out the top three with 6.8 million installs, or close to 8 percent.

Google Play accounts for the lion’s share of Among Us downloads, generating 60.4 million installs, or 69.8 percent of the total. The App Store, meanwhile, has accumulated more than 26 million, or 30.2 percent.

When it comes to revenue from player spending, Among Us has generated $3.2 million to date from in-game purchases led by the Mini Crewmate bundle and the ability to remove all advertising. The U.S. ranks No. 1 for revenue, with players spending $1.6 million, or more than 49 percent of total revenue. Brazil ranks No. 2 with $335,000, or 10.3 percent of total revenue, while South Korea ranks No. 3 with $330,000, or 10.2 percent.

The App Store comes out top for player spending, racking up $1.9 million to date, or 59.4 percent. Google Play, meanwhile, has generated $1.3 million in revenue, or 40.6 percent.

Surprise Hit

Developed by the small three-person team at Washington-based InnerSloth, Among Us received little attention when it first launched in 2018. We estimate the title generated fewer than 1,000 downloads in August of that year. Installs in August 2020 were more than 18,000 times that figure. Despite a slow release, InnerSloth continued to provide updates for the game, launched it on PC, and has managed to make Among Us one of 2020’s big hits, thanks to the team’s persistence and for the steady increase in coverage by content creators around the world.