2025 State of Mobile is Live!
Trusted by leaders in mobile
![[Rebranding] Product Page - App Performance Insights Img](http://images.ctfassets.net/vfkpgemp7ek3/7u7wrdkhIS09h3TAwb5fE6/fa6a6313a223a5b82f5adc851d5cf97b/App_Performance_-_Run_market_research.png "[Rebranding] Product Page - App Performance Insights Img")
Run market research and analyze competitor moves
Understand mobile market trends, identify low-hanging fruit and emerging threats. Benchmark your app performance against top competitors to identify weaknesses in your strategies.
![[Rebranding] Product Page - App Performance - Icon 1](http://images.ctfassets.net/vfkpgemp7ek3/19EOGV9oeH6g4gRWG3pOUy/c3fea38139dd1c4f73ee579896ded3e2/app-performance-1.svg "[Rebranding] Product Page - App Performance - Icon 1")
Track market trends and locate new growth opportunities
![[Rebranding] Product Page - App Performance - Icon 2](http://images.ctfassets.net/vfkpgemp7ek3/6iPQZwCwGOeOXxmabH1Wcz/186569c92ce0ead8d57680482595f931/app-performance-2.svg "[Rebranding] Product Page - App Performance - Icon 2")
Benchmark against competitor strategies
![[Rebranding] Product Page - App Performance - Icon 3](http://images.ctfassets.net/vfkpgemp7ek3/1JWz0MCva31xcxQxFuBefb/60025598e5a6a15294f008143e4e37aa/app-performance-3.svg "[Rebranding] Product Page - App Performance - Icon 3")
Provide a best-in-class customer experience for your apps
![[Rebranding] Product Page - App Performance Insights - Img 2](http://images.ctfassets.net/vfkpgemp7ek3/1v5aoYIHiBSE9IwDCVnLaG/a1ccaa737041a4f0c2c5ce45b3a2e092/App_Performance_-_Create_mobile_apps_that_stick.png "[Rebranding] Product Page - App Performance Insights - Img 2")
Create mobile apps that stick
Shape your product roadmap based on user sentiment; analyze the impact of updates and events on engagement, retention, and monetization.
![[Rebranding] Product Page - App Performance Insights - Img 3](http://images.ctfassets.net/vfkpgemp7ek3/5gzva2MnCIh0YB2usn6h8I/1a99cacae64c8dd48123cf0a1149512b/App_Performance_-_Drive_organic_app_growth.png "[Rebranding] Product Page - App Performance Insights - Img 3")
Drive organic app growth in stores
Optimize your store listings, assess keyword opportunities, see how your competitors stand out; analyze the impact of Apple Search Ads campaigns and where to outbid your competition.
![[Rebranding] Product Page - App Performance Insights - Img 4](http://images.ctfassets.net/vfkpgemp7ek3/7lasnNkQu3iN2n0jECqpTa/72605cd9ce7b1e1db8a71001db2600b8/App_Performance_-_Create_lead_lists.png "[Rebranding] Product Page - App Performance Insights - Img 4")
Create lead lists and powerful sales pitches
Build a lead generation list of apps or publishers that fit your ICP to reduce prospecting time and fuel your sales conversations.
![[Rebranding] Product Page - App Performance Insights - Img 5](http://images.ctfassets.net/vfkpgemp7ek3/7rS2J650mAlEbKlD65q4Q5/9ffc5084440a062c52e0f00f8d978392/App_Performance_-_Amplify_M_A.png "[Rebranding] Product Page - App Performance Insights - Img 5")
Amplify M&A and investor relations
Identify target companies for M&A that would fit your portfolio; compare your app against the market to support your investor conversations.
Sensor Tower Blog
Is It Tick Tock Boom for TikTok?
Tick Tock? If the clock really does strike midnight for TikTok in the US on January 19, we expect there to be seismic shifts in consumer engagement, in-app revenue and digital advertising spend. Based on Sensor Tower data, the most likely beneficiaries will be Meta and Alphabet. Instagram and YouTube could see US ad spend share jump 3ppts and 2ppts YoY, respectively, in 4Q25, while US user hours/day could soar more than 40% and 12% YoY, respectively, in the same period.
