App Store Optimization Tool: ASO Keywords, Reimagined

Every product manager, brand marketer, and strategist wants their app to climb the charts. But in a highly competitive space, will and determination simply aren’t enough to excel anymore: to maximize store conversions and win the acquisition game, you need a high quality app store optimization tool — with high quality data backing it. That’s where Sensor Tower’s ASO Keywords comes in: a unified solution for keyword discovery, performance tracking, and competitive analysis. 

Why App Store Optimization Needs A Modern, Data-Driven Approach 

Fun fact — our ASO tool was actually the first product in our suite, built nearly a decade ago. But app store optimization has evolved dramatically over the years, and Sensor Tower has evolved with it. 2021 brought us Custom Product Pages, and today, there’s a new evolution unfolding. AI-driven workflows are becoming a competitive necessity, especially as new data quality standards have rendered old tracking methods obsolete. 

Long story short? We’re reimagining ASO from the ground up. Now, with our revamped app store optimization solution, you’ll be able to bring everything together in one place, analyzing performance, managing keywords, and optimizing visibility without relying on multiple tools. It’s a streamlined solution that not only serves your bottom line, but also simplifies day-to-day workflows, making everyone’s lives a little easier. 

A Unified App Store Optimization Tool For End-to-End ASO Workflows

All ASO workflows can now be done in just one report, bringing the total number of tabs down from eight to four — a streamlined tool, with enhanced capabilities. The interface is organized by function: Keyword Discovery, Keyword Management, Competitor Analysis, and Performance Tracking. Let’s run through the capabilities you unlock with each: 

• Keyword Discovery: Here, you can discover and manage keywords more efficiently — the foundation of every successful ASO strategy. The platform provides multiple avenues for surfacing keywords: you can identify relevant terms based on ranking, traffic score, and downloads, add your own terms to find related suggestions, or find which keywords competitors rank for to identify gaps. And, of course, you can manually enter terms to add to your list.  

• Keyword Management: This tab allows you to manage your keywords, find the best performers, and optimize your ASO results. First, you’ll create keyword sublists by topic (e.g., brand, competitor, generic, or event-based). You then have the ability to analyze the performance of each term based on a variety of metrics, including:

  • Rank

  • Downloads

  • Traffic Score and Difficulty Score

  • Opportunity Score

  • App Count

  • Keyword Density 

  • Keyword Type

  • Paid Search (whether an app is bidding on this term)

Quickly identify the best and worst keywords to make agile improvements to your strategy.

• Competitor Analysis: Continue your research by exploring competitor keywords. Create a custom subset of competitor apps you’d like to analyze, then identify keyword gaps, compare shared keywords, and add high-potential keywords directly to your list for further tracking. 

• Performance Tracking: Finally, in one simple, easy-to-use chart, track how your keywords perform over time based on Rank and Rank Overview, Traffic Score and Opportunity Score, Difficulty Score, Downloads, and Number of Apps Ranking. You can also see how different keyword types (brand, competitor, generic) stack up to one another.

With faster insights, fewer clicks, and a modern, intuitive design, Sensor Tower’s ASO Keywords tool provides you with the actionable intelligence needed to improve visibility, conversions, and long-term growth.