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Premium PC/Console Deep Dive: Growth, Engagement, and Ad Spend
Premium PC and console gaming grew again in H1 2026 as action pulled premium Steam hours ahead of shooters, US social ad budgets remained concentrated on Meta and YouTube, and GTA VI showed how a single media moment can move pre-orders. Sensor Tower’s Gaming Deep Dive: Premium PC/Console report is a front row seat for everything Steam, PlayStation, and Xbox.
Sephora, Ulta, and the New Playbook for Beauty Ad Spend
Let's walk through the five highest-spending beauty brands, and how their ad strategies differ from one another, using exclusive data straight from Pathmatics.
Home Improvement Built Momentum on Retail Media
Home Improvement brands remained highly active on Retail Media beyond the category’s typical spring peak, reaching a new high in July. Summer campaigns tapped into timely moments, while broader trends revealed unique category dynamics that are shaping brand strategies.
State of Digital Advertising 2026: How AI Integration and Streaming Growth Reframe Marketing Strategies
US digital ad spend hit $200 billion between August 2025 and July 2026 as brands increasingly leveraged generative AI, ChatGPT advertising, and OTT streaming to drive performance.
Japan Gaming 2026: The Games, Strategies, and IP Defining a Global Powerhouse
Explore Japan’s 2026 mobile, PC, console, and gaming advertising landscape. Discover the titles, genres, live-ops strategies, and global trends driving downloads, revenue, engagement, and growth through leading-title case studies.
Hair Care Brands Styled Different Retail Media Strategies
Hair Care's retail media landscape is highly fragmented, with hundreds of brands pursuing very different retailer and channel strategies. We explored how premium, mass-market, and specialized brands built distinct playbooks, and how Walmart is playing a growing role in the category.
Top 10 Worldwide Mobile Games By Revenue and Downloads in August 2026
Honor of Kings maintained its position as the world’s highest-grossing mobile game in August 2026. Gossip Harbor, Whiteout Survival, Royal Match, and Candy Crush Saga rounded out the global top five.
