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STORE INTELLIGENCE · RANDY NELSON · JUNE 2019

Harry Potter: Wizards Unite Summons 100,000 Installs During Its First Month in Beta

See how the location-based Harry Potter title from Niantic and Warner Bros. has fared so far in Australia and New Zealand according to Sensor Tower data.

Harry Potter: Wizards Unite

Launched into open beta in Australia and New Zealand on May 1, Harry Potter: Wizards Unite from Niantic and Warner Bros. has been installed by more than 100,000 players in both countries, according to Sensor Tower Store Intelligence estimates. This figure includes installs from both the App Store and Google Play, but doesn't factor in uninstalls or downloads to multiple devices belonging to the same Apple ID or Google account.

The title ranked No. 30 for downloads among all mobile games in Australia during May and No. 29 in New Zealand.

Players spent an estimated $40,000 in the game during its first month of open beta, with close to 91 percent of that coming from Australia. The game didn't launch on Google Play until May 21, yet the platform still managed to account for about a third of all spending.

To put Harry Potter: Wizards Unite's first month in these countries into perspective, Niantic's own Pokémon GO grossed an estimated $11.2 million on 3.7 million installs there during its inaugural 30 days of availability—albeit not in beta.

While Niantic's followup is still very much a work-in-progress, player sentiment remains high, with 95 percent of those who've rated it on Apple's App Store giving it three stars or higher and 68 percent bestowing it with the highest possible five-star rating. Pokémon GO player sentiment, on the other hand, stands at about 50 percent positive in the two regions since launch.


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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: June 2019