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STORE INTELLIGENCE · CRAIG CHAPPLE · NOVEMBER 2019

Minecraft Earth Builds Up 1.4 Million Downloads After U.S. Rollout

The latest location-based augmented reality game gets off to a slower start than its rivals in Early Access, Sensor Tower Store Intelligence shows.

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In the week following its November 12 launch in the United States, location-based augmented reality game Minecraft Earth has generated 1.4 million downloads across the App Store and Google Play in all available markets, according to Sensor Tower Store Intelligence data.

Developer Mojang has been steadily rolling out the game in early access across the globe for the last month. To date, total downloads have reached close to 2.5 million.

While technically not Minecraft Earth’s full launch, it still lags behind other big hitters such as Pokémon GO from Niantic, which generated 32.7 million installs in its first week in the U.S., and Harry Potter: Wizards Unite, which picked up 3.1 million downloads in its first week.

Location-Based AR Games First Week Downloads

The U.S. accounted for the majority of Minecraft Earth’s installs during the last week, picking up 1.2 million, or 86.2 percent of all downloads. Great Britain followed with 71,000 installs, or 5 percent, while Canada generated the third most downloads with 37,000, or 2.6 percent.

The App Store built up the majority of downloads, with just over 1 million installs, or 73.4 percent, coming from iOS. Google Play, meanwhile, accounted for 376,000 downloads, or 26.6 percent.

In the U.S., Minecraft Earth ranked No. 14 for Google Play game downloads and No. 3 for App Store game installs on November 18.

In the week following the U.S. launch, Minecraft Earth generated $93,000 in gross revenue. The U.S. accounted for $86,000, or 92.8 percent. Users in Great Britain spent $2,500, or 2.7 percent, while players in Canada spent $1,500, or 1.6 percent.

The App Store took the most revenue, picking up $62,000, or 66.6 percent, while Google Play accounted for $31,000, or 33.4 percent.


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Craig Chapple

Written by: Craig Chapple, Mobile Insights Strategist, EMEA

Date: November 2019