Toy Blast Publisher Peak Games Exceeds $1 Billion in Lifetime Player Spending

Turkish mobile games publisher Peak Games closed out the second quarter of 2019 by crossing a major milestone. Sensor Tower Store Intelligence estimates show that the firm has generated more than $1.1 billion in gross player spending to date led by its 2015 release Toy Blast.

That title has generated about 51 percent of the publisher's lifetime revenue, for a total of close to $602 million globally. Its followup, 2017's Toon Blast, has contributed the second largest portion of revenue for the publisher at 47 percent or approximately $556 million. Combined, these two titles account for 98 percent of Peak Games revenue to date.

Spending in the publisher's games reached an estimated $192 million during Q2, which represented 11 percent growth year-over-year from close to $173 million in the second quarter of 2018. Toon Blast generated the largest portion of this at nearly 65 percent of the total or close to $125 million, with Toy Blast accounting for 35 percent or just more than $67 million. Spending Toon Blast was up 11 percent Y/Y last quarter, while Toy Blast revenue declined 21 percent. Two other Peak Games titles, Lost Bubbles and Lost Jewels, contributed less than 1 percent of the publisher's revenue for the quarter combined.

Peak Games titles are most popular among players in the United States, where they have generated close to 68 percent of their revenue or nearly $802 million. Great Britain is the publisher's second largest market at 4.2 percent of spending, followed by Japan at 4 percent.

Zynga acquired Peak Games' casual card game portfolio in 2017 for $100 million. To date, those titles have generated an estimated $106 million in worldwide player spending for their new owner.