Currently in the midst of its third season, PUBG Mobile has managed to maintain the momentum it gained when publisher Tencent introduced a premium Royale Pass IAP in June. The game surpassed $50 million in worldwide player spending this time last month, and has now crossed the $75 million threshold, adding $25 million in gross revenue in only 30 days.
PUBG Mobile revenue over the past month has been primarily driven by three countries: the United States, Japan, and South Korea, at 21 percent, 18 percent, and 10 percent of spending, respectively. It should be noted that the game still isn't monetizing in Tencent's home territory of China, reportedly for politically based reasons.
Since the arrival of PUBG Mobile's Elite Royale Pass on June 19, the game has grossed an average of $5.2 million per week. Prior to the pass, it was grossing an average of about $1.1 million per week, which represents growth of 381 percent in weekly revenue.