PUBG Mobile Revenue Hits $50 Million with Royale Pass Season 2 Due This Week

With the first season of its Royale Pass coming to a close in less than a week, Tencent's PUBG Mobile has just reached another major revenue milestone. Less than a month after we reported the game had grossed an estimated $30 million worldwide since launching outside China in mid-March, Sensor Tower Store Intelligence data reveals that it has now topped $50 million in player spending across the App Store and Google Play.

Our data shows that the game's Elite Royale Pass, which players purchase for the equivalent of $10 worth of in-game currency, has made a profound impact on PUBG Mobile revenue since its introduction on June 19.

Prior to its incorporation, the game had averaged approximately $170,000 per day in player spending. Since then, it has grossed an average of $689,000 per day, or about four times the pre-Royale Pass amount. Last month, PUBG Mobile was the No. 33 ranked mobile game by global player spending, up from No. 68 in June.

As we've seen with new seasons of its main competitor, Epic Games' Fortnite, PUBG Mobile may be poised for a sharp increase in revenue with the debut of its next season on August 18—assuming players feel compelled to purchase another Royale Pass based on their experience during the previous season.

We'll be keeping an eye on how spending is affected when Season 2 debuts and share the latest data as it's available.