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STORE INTELLIGENCE · RANDY NELSON · NOVEMBER 2018

PUBG Mobile Revenue Tops $22 Million in October, Out-Earning Fortnite on Halloween

PUBG Mobile's revenue October 2018 was $22 million, according to Sensor Tower Store Intelligence estimates.

PUBG Mobile Revenue October 2018

PUBG Mobile continues to be a strong performer for Tencent outside China, adding another $22 million in player spending to its lifetime earnings last month, Sensor Tower's Store Intelligence data shows. October's revenue marks a month-over-month increase of 5.8 percent compared to September and represented the game's second highest earning month since it began monetizing in April.

The battle royale title ranked at No. 42 last month among all apps in terms of worldwide revenue across both the App Store and Google Play. All told, PUBG Mobile revenue has reached $113 million to date.

The game also added an additional 22.3 million downloads over the course of October, representing a month-over-month increase of just 0.6 percent compared to September. With this latest month's worth of installs, the title has surpassed 240 million all-time downloads.

By comparison, PUBG Mobile's main rival, Fortnite, grossed an estimated $55 million in October on iOS alone, or about 2.5x what Tencent's title earned on both stores. For the final three days of last month, PUBG Mobile actually out-earned Fortnite by up to $100,000 per day, again on two platforms versus one.


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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: November 2018

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