Sensor Tower's Q1 2021 Data Digest: Finance App Installs Surged 34% Year-Over-Year in the U.S. and Europe

Sensor Tower data reveals that investing and crypto were on the rise in Q1 2021.

Sensor Tower's latest quarterly Data Digest, available now, is a deep dive into the state of the global app ecosystem in Q1 2021. This free report utilizes Sensor Tower's Store Intelligence data to analyze the performance of the top mobile apps, publishers, and categories, as well as explore the major breakout stories of the quarter.

We released an overview of the mobile market's Q1 2021 performance last week, and our Data Digest contains new in-depth analyses of trends across major markets. The pandemic is still ongoing, and the situation has evolved since its onset, with consumer habits shifting accordingly. Some of the categories that saw a surge in adoption early in the pandemic are experiencing continued lift, such as Finance, while others have returned to pre-pandemic levels.

Investing and crypto app installs surged in January, nearly reaching the level of payment apps.

Our Q1 2021 Data Digest also includes the following and more:

Rankings of the top U.S. finance apps by growth.
A look at King's biggest launch by downloads since 2016: the chart-topping Crash Bandicoot: On the Run.
Analysis of the messenger app market following a surge of consumer interest in secure messaging.
Top apps, games, and publishers in the U.S., Europe, and Asia.

Download the complete report in PDF form below:

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Jonathan Briskman, Senior Mobile Insights Analyst

Date: April 2021

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