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STORE INTELLIGENCE · JONATHAN BRISKMAN · JULY 2021
Sensor Tower's Q2 2021 Data Digest: App Adoption Remains Strong at Nearly 36 Billion Downloads As COVID-19 Subsides
Sensor Tower's Q2 2021 Data Digest shows that worldwide app installs fell 4.8 percent year-over-year to 35.9 billion
Sensor Tower's latest quarterly Data Digest, available now, analyzes the state of the global app ecosystem in Q2 2021 as the market normalizes after a year of unprecedented growth in 2020. This free report utilizes Sensor Tower's Store Intelligence data for a deep dive into the performance of the top mobile apps, publishers, and categories, as well as the major trends of the quarter.
We released our overview of how mobile markets performed in the first half of 2021 in late June, and our Data Digest provides a more comprehensive look at 2Q21. Although the COVID-19 pandemic is still ongoing, some markets are beginning to reopen across the globe, which has led to a slight yet perceivable downturn in app adoption. Meanwhile, we're seeing an uptick in some categories as consumer demand remains elevated.
Our Q2 2021 Data Digest includes the following and more:
Analysis of gig work apps as rideshare use begins to recover.
A look at Pokémon GO's performance as the mobile game surpasses $5 billion in consumer spending.
Rankings and performance of new Photo & Video apps that saw viral success in 2Q21.
Top apps, games, and publishers in the U.S., Europe, Asia, and worldwide.
Download the complete report in PDF form below:
