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STORE INTELLIGENCE · RANDY NELSON · APRIL 2020
Quibi's Mobile-Only Streaming Service Sees More Than 300,000 Day One Downloads
Anticipated SVOD offering Quibi has been installed more than 300,000 times, Sensor Tower data reveals.
Following months of buildup than encompassed seemingly nonstop industry buzz and transmedia marketing, mobile-only streaming platform Quibi's launch day is in the history books. Preliminary estimates from Sensor Tower's Store Intelligence platform reveal that more than 300,000 mobile users in the service's launch markets of the United States and Canada installed the app yesterday.
As the chart below shows, this debut placed Quibi at 7.5 percent of the approximately 4 million installs seen by Disney+ in the U.S. and Canada when it launched there on November 12, 2019. HBO NOW, in comparison, was installed approximately 45,000 times at its launch on April 7, 2015, five days ahead of the Game of Thrones season five premiere.
Quibi's release figures were bolstered by a lengthy pre-order period, effectively front-loading a significant number of downloads into its launch day. We will track the app's performance closely and provide an update soon.
