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STORE INTELLIGENCE · RANDY NELSON · OCTOBER 2018

2018年9月美国iOS市场Facebook平台手游买量TOP20

2018年9期间美国iOS市场Facebook平台手游广告占有率TOP20,梦加网络《Game of Sultans》位居榜首,易幻网络新游《艾琳传说》上榜 - Sensor Tower广告情报平台数据

September 2018 Top Games Advertisers on Facebook

Sensor Tower 广告情报平台数据显示,2018年9期间美国iOS市场Facebook平台手游广告占有率TOP20。本月中国手游包揽榜单前五名,梦加网络《Game of Sultans》位居榜首,易幻网络9月发行的新游《艾琳传说》位列第三,莉莉丝新游《文明觉醒》紧随其后。

猎豹移动旗下《滚动的天空》作为唯一一款国产超休闲游戏入榜,位列第八名。另一款国产手游《Chapters: Interactive Stories》则为近年深受海外女性玩家热捧的互动剧情类手游。本月榜单中共有9款国产游戏入围。

September 2018 Top Games Advertisers on Facebook by Share of Voice

广告素材占有率 Top Creatives by SOV

本月iOS市场Facebook平台仍以banner广告素材占据主导,素材内容贴合目前欧美潮流,以强调微剧情互动为主。

TOP 1 《叫我官老爷》

September 2018 No. 1 Games Advertising Creative on Facebook

TOP 2 《碧蓝航线》

September 2018 No. 2 Games Advertising Creative on Facebook

TOP 3《绝园少女》

September 2018 No. 3 Games Advertising Creative on Facebook

TOP 4 《Game of Sultans》

September 2018 No. 4 Games Advertising Creative on Facebook

TOP 5 《Tokyo Ghoul: Dark War》

September 2018 No. 4 Games Advertising Creative on Facebook

Sensor Tower 广告情报平台,为您提供实时海外买量情报。想了解更多?点击这里,我们的团队能为你提供实时产品演示。

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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: October 2018

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