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STORE INTELLIGENCE · RANDY NELSON · SEPTEMBER 2018

EA's Seen $25 Million in The Sims Mobile Revenue So Far

The Sims Mobile revenue surpasses $25 million worldwide, according to Sensor Tower Store Intelligence estimates.

The Sims Mobile Revenue

Since Electronic Arts launched The Sims Mobile this past March, the game has surpassed worldwide revenue of $20 million according to Sensor Tower's Store Intelligence estimates. Last month, the title ranked No. 320 among all apps worldwide for revenue when it earned approximately $3.17 million; this signifies a 17 percent month-over-month increase compared to July ($2.71 million).

Most of The Sims Mobile's revenue has come from the United States, which accounts for 58 percent of player spending at $14.3 million. Great Britain represents the second largest slice of player expenditure with 7.9 percent of all time worldwide revenue ($1.97 million).

The Sims Mobile's player base is predominantly comprised of Google Play users, as the platform is responsible for 58 percent of the game's 41.5 million total downloads. Last month, The Sims Mobile ranked No. 148 for all apps in terms of downloads with 4.9the- million. This figure marks an approximate 46 percent increase in new users compared to July.


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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: September 2018

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