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STORE INTELLIGENCE · RANDY NELSON · JANUARY 2019

TikTok Continues Its Climb With 75 Million New Users in December, Up 275% From 2017

TikTok's global installs in December 2018 topped 75 million on $6 million in-app revenue, according to Sensor Tower Store Intelligence estimates.

TikTok Revenue

Short-form video social networking app TikTok from Beijing's ByteDance continues to expand its global footprint, chalking up its biggest month yet in terms of first-time installs during December. According to Sensor Tower's Store Intelligence estimates, the app added 75 million new users worldwide across the App Store and Google Play last month, representing year-over-year growth of 275 percent from 20 million in December 2017.

TikTok Monthly Downloads

While TikTok has grown its user base substantially outside of China over the past year, there is one region in particular that has witnessed especially significant growth, and that is India. Accounting for 27 percent of new TikTok installs between December 2017 and last month, the country has seen downloads of the app increase nearly 25x during that time, from 1.3 million to 32.3 million.

TikTok revenue from in-app purchases—used for tipping live streamers—has also growth considerably, reaching $6 million spent by users worldwide last month, up close to 253 percent year-over-year from the previous December's total of $1.7 million.

Chart showing the world's most downloaded iOS and Google Play apps for 2018

Last month, TikTok ranked No. 3 for new installs among all apps worldwide, across both stores. It was the No. 4 most downloaded app for all of 2018.


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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: January 2019