The most downloaded mobile app in Europe for 2018 was WhatsApp with more than 161 million installs. The full top 10 ranking of apps in Europe by downloads for 2018 is above. App download estimates are from Sensor Tower’s Store Intelligence platform.
Store Intelligence users can see app download estimates for the above apps in addition to historical performance metrics on the Sensor Tower platform. Our estimates include downloads for the App Store and Google Play in Europe between Jan. 1, 2018 and Dec. 31, 2018. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.