The most downloaded fertility app in the United States during 2018 was Flo, with more than five million new installs, which was a 30 percent increase from 2017. The app began generating revenue in August and saw user spending of approximately $475,000 by the end of 2018. The full ranking of the top 10 most downloaded fertility apps is above. App download estimates are from Sensor Tower’s Store Intelligence platform.
Store Intelligence users can see app revenue and app download estimates for the above apps in addition to historical performance metrics on the Sensor Tower platform.