Pinterest was the most downloaded Lifestyle category app in Europe for June 2020 with more than 4.2 million installs, which represented a 65.7 percent increase from June 2019. The countries with the most installs of the app during this period were Russia at 13.5 percent of its total downloads and Turkey at 12 percent. The full top 10 ranking of Lifestyle category apps in Europe by downloads for June 2020 is above. App download estimates are from Sensor Tower’s Store Intelligence platform.
Netflix was the second most installed Lifestyle category app in Europe last month with more than 3.8 million installs, which represented a 15.3 percent increase from June 2019. The countries with the largest number of Netflix installs were France at 13.7 percent, followed by Great Britain at 13 percent. Wish, AliExpress, and Amazon rounded out the top five most installed Lifestyle category apps in Europe for the month.
Store Intelligence users can see app download estimates for the above apps in addition to historical performance metrics on the Sensor Tower platform. Our estimates include downloads for the App Store and Google Play in Europe between June 1, 2019 and June 30, 2020. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.