Joom was the most downloaded shopping app in Europe for 2018 with more than 56 million installs. The highest percentage of those install were from Russia at 43 percent, followed by Spain and France at 7 percent each. The full top 10 ranking of shopping apps in Europe by downloads for 2018 is above. App download estimates are from Sensor Tower’s Store Intelligence platform.
Wish was the second most installed shopping app in Europe last year with more than 55 million installs. AliExpress, Amazon, and Pandao rounded out the top five most installed shopping apps in the region.
Store Intelligence users can see app download estimates for the above apps in addition to historical performance metrics on the Sensor Tower platform. Our estimates include downloads for the App Store and Google Play in Europe between Jan. 1, 2018 and Dec. 31, 2018. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.