Top Social Media Apps Worldwide for August 2020 by Downloads

TikTok was the most downloaded social media app worldwide for August 2020 with close to 63.4 million installs, which represented a 1.7 percent increase from August 2019. The countries with the most installs of the app during this period were Indonesia at 11 percent of its total downloads and Brazil at 9 percent. The full top 10 ranking of social media apps worldwide by downloads for August 2020 is above. App download estimates are from Sensor Tower’s Store Intelligence platform.

Facebook was the second most installed social media app worldwide last month with more than 51.6 million installs. The countries with the largest number of Facebook installs were India at 25 percent, followed by Indonesia at 9 percent. Instagram, Snapchat, and Pinterest rounded out the top five most installed social media apps worldwide for the month.

Store Intelligence users can see app download estimates for the above apps in addition to historical performance metrics on the Sensor Tower platform. Our estimates include downloads for the App Store and Google Play worldwide between August 1, 2019 and August 31, 2020. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.