Top Social Media Apps Worldwide for January 2020 by Downloads

TikTok was the most downloaded social media app worldwide for January 2020 with 104.7 million installs, which represented a 46 percent increase from January 2019. The countries with the most installs of the app during this period were India at 34.4 percent of its total downloads and Brazil at 10.4 percent. The full top 10 ranking of social apps worldwide by downloads for January 2020 is above. App download estimates are from Sensor Tower’s Store Intelligence platform.

Facebook was the second most installed social media app worldwide last month with 61.9 million installs, which represented a 1.5 percent increase from January 2019. The countries with the largest number of Facebook installs were India at 20.5 percent, followed by Brazil at 9.9 percent. Instagram, Likee, and Snapchat rounded out the top five most installed social media apps worldwide for the month.

Want to see how the rankings compared to the previous month? Check out the Top Social Media Apps Worldwide for December 2019 by Downloads.

Store Intelligence users can see app download estimates for the above apps in addition to historical performance metrics on the Sensor Tower platform. Our estimates include downloads for the App Store and Google Play worldwide between January 1, 2019 and January 31, 2020. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.