2026 State of Mobile is Live!
The digital ad market is evolving faster than ever — and marketers are under pressure to justify every dollar.
Pathmatics demystifies the competition, provides unparalleled visibility into the market, and empowers users to optimize their campaigns like never before.
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2025 Digital Advertising Trends — Powered by Pathmatics
Let’s use an example from one of our recent Pathmatics-driven reports. Findings from State of Digital Advertising 2025 illustrate the shifts going on in the industry.
Now, imagine having this data at your fingertips. Not months later in a playbook, but in real-time, as you’re strategizing your next move — and tailored to the channels, regions, brands and publishers that matter to you. That’s the power of Pathmatics.
Challenges Digital Marketers Face, and How Pathmatics Solves Them
Be honest: are paid campaigns giving you a headache? Do you struggle to benchmark spend and impressions against your greatest rivals? Not sure how to most effectively allocate your budget? Going through a creative drought?
Pathmatics addresses the biggest issues facing digital marketers, and offers a sleek roadmap to creating truly successful, data-driven campaigns.
Features to Drive Smarter Campaigns
Inside the Platform
And that’s just the tip of the iceberg. Inside the platform, unlock dozens of comprehensive reports across spend, impressions, and creatives.
Real data points you can find in Pathmatics:
Which streaming platforms dominated YouTube ads last quarter
How Nike split ad spend between OTT and Social during March Madness
How SHEIN and Temu compared in U.S. social ad spend
Which finance apps increased their Instagram budgets ahead of tax season
The amount Tinder spent on TikTok in India on Valentine’s Day
