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App Economy Trends from November
Covering Business, Advertising & Brand insights
Access to six in-depth reports on this month's business and advertising mobile app trends. Explore Shein's pre-IPO success, how grocery store apps are strategically promoted during Thanksgiving, the repercussions on X as brands withdraw their ads and much more.
Featured in the reports:
Explore the strategies adopted by US banks in response to rising interest rates. Learn why some banks are aggressively investing in ad spending to boost app user bases, while others, face challenges in driving adoption.
Discover how Duolingo's gamified approach transformed it from an occasional learning tool to a daily routine for users, resulting in an impressive 46% YoY increase in MAUs and 60% YoY rise in DAU
Stay informed about Twitter's challenges as brands withdraw advertising, leading to a significant decline in ad spending and potential repercussions for the platform's future.
Get a glimpse of holiday season advertising, especially in grocery stores, noting a 5% WoW increase in US spending.
Explore the retail ad spend landscape, where Shein leads with an 11% market share, outpacing Target but a strong competitor is approaching.