Pathmatics:
Retail Media Intelligence
Are you ready to see how your competitors are investing in retail media networks?
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Understand share of voice across digital channels
Compare which channels brands are investing in to inform your spend.
Evaluate your competitors’ social ad campaigns
Discover how your ad strategies compare to the competition.
Know which ad types are dominating
View the digital media creative types that competitor brands use the most.
Benchmark yourself against your competitors’ co-branded campaigns to understand seasonality and trends
Discover how and when competitors’ products are being promoted on retail channels and view spend and impression data to determine where and how you should be investing. Access granular details on how competitors’ are representing themselves to retail audiences in their ad campaigns across ad channels
Uncover retailer media network and competitor media mix & marketing strategy
Identify how much spend retailers put behind co-branded campaigns, who invests the most, and on which digital channels they focus. Determine if retailers are more loyal to one specific brand as well as which retailer has more diversity in the products and categories they advertise on their network.
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Pathmatics 体验
优化广告支出
在全球数字广告投放量急剧扩张的背景下，随时监测广告投放渠道和广告素材。分析和发现优化广告投放的最新策略。
优化广告支出
在全球数字广告投放量急剧扩张的背景下，随时监测广告投放渠道和广告素材。分析和发现优化广告投放的最新策略。
优化广告支出
在全球数字广告投放量急剧扩张的背景下，随时监测广告投放渠道和广告素材。分析和发现优化广告投放的最新策略。