Leading Brands in Australia's Food Delivery Services: Q3 2023 Insights

In the competitive landscape of food delivery services in Australia, Q3 2023 has seen significant trends across major players like UberEATS, DoorDash, and HelloFresh. This article delves into the performance and trends of these leading brands, utilizing Sensor Tower's comprehensive data across websites, apps, and advertising channels.

UberEATS: A Consistent Leader

UberEATS maintains a robust digital presence with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: The website attracted a stable audience, with visits peaking in August at approximately 7.8M. The monthly true audience hovered around 4.3M, with a notable balance between app and web users.

• App Engagement: The app's monthly active users remained steady, around 3.9M, indicating a strong preference for mobile engagement.

• Ad Spend & Channels: A spike in monthly ad spend was observed in September, exceeding $1.1M, with significant impressions from YouTube and TikTok.

DoorDash: Rising Engagement

DoorDash's digital footprint is evident through its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends: August marked a peak in website visits at over 6.4M. The monthly true audience showed a gradual increase, nearing 2M by September, with a strong app user base.

• App Engagement: The app saw growth in monthly active users, reaching around 1.7M by September, reflecting a growing mobile preference.

• Ad Spend & Channels: DoorDash maintained a consistent monthly ad spend, with TikTok and Facebook being primary channels, delivering substantial impressions throughout the quarter.

HelloFresh: Steady Growth

HelloFresh's digital presence is supported by hellofresh.com and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: Website visits peaked in August at about 2.4M. The monthly true audience grew steadily, reaching over 350K in September.

• App Engagement: The app maintained stable engagement with monthly active users hovering around 180K.

• Ad Spend & Channels: September saw a rise in monthly ad spend, surpassing $350K, with Facebook and YouTube driving significant impressions.

Conclusion

In Q3 2023, UberEATS, DoorDash, and HelloFresh have demonstrated varied strategies and performance in Australia's food delivery sector. Sensor Tower's unparalleled data across web, app, and advertising channels provides crucial insights into these trends. For more detailed insights, explore Sensor Tower's offerings in Web Insights, App Performance Insights, and Pathmatics.