Leading Food Delivery Brands in Germany: A Q3 2023 Overview

In the competitive landscape of food delivery services in Germany, several brands have emerged as leaders in Q3 2023. This article delves into the performance and trends of three major players: SkipTheDishes, HelloFresh, and flaschenpost SE. Using Sensor Tower's comprehensive data, we provide a detailed look at their digital presence across websites and apps.

SkipTheDishes

SkipTheDishes operates primarily through its websites, lieferando.de and takeaway.com, along with the Just Eat Takeaway.com app.

• Audience Trends: The monthly true audience for SkipTheDishes remained stable above 10M throughout Q3. The web presence on lieferando.de saw consistent visits, peaking at around 45.8M in August. Takeaway.com had fewer visits, ranging from 2.3M to 3M.

• App Engagement: The Just Eat Takeaway.com app maintained a strong monthly active user base, with users slightly increasing from 7.8M in July to over 7.9M by September.

• Ad Spend & Channels: Monthly advertising spend showed an upward trend, increasing from under $70K to over $250K. Instagram was the primary channel, with additional spend on TikTok in September.

HelloFresh

HelloFresh's digital strategy includes its website, hellofresh.com, and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: The monthly true audience grew steadily, surpassing 2.3M by September. Website visits peaked in August at 17.9M.

• App Engagement: The app saw a rise in monthly active users, reaching over 1M by the end of Q3.

• Ad Spend & Channels: HelloFresh invested heavily in advertising, with monthly spend fluctuating around $700K. YouTube and Facebook were major channels, generating millions of impressions.

flaschenpost SE

flaschenpost SE operates through flaschenpost.de and the flaschenpost: Online einkaufen app.

• Audience Trends: The monthly true audience remained above 1.2M throughout the quarter. Website visits were highest in July, reaching 11.3M.

• App Engagement: The app's monthly active user base was stable, with around 400K users.

• Ad Spend & Channels: flaschenpost SE's monthly ad spend increased steadily, nearing $800K by September. Facebook and Instagram were key channels, contributing to a vast number of impressions.

Conclusion

The Q3 2023 analysis showcases how SkipTheDishes, HelloFresh, and flaschenpost SE have effectively leveraged digital platforms to maintain and grow their audience in Germany. Sensor Tower's unparalleled data provides critical insights into these brands' cross-platform user behavior, demonstrating the importance of integrated digital strategies in the food delivery sector.

For more detailed insights into web and app performance, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.

Sensor Tower’s consolidated data offers unique advantages for decision-makers, enabling them to make informed strategic decisions and stay ahead in the competitive food delivery market.