Exploring Leading Brands in the U.S. Jobs & Education Category in Q4 2023

The Jobs & Education sector in the United States has experienced dynamic shifts in Q4 2023, with leading brands capturing significant monthly true audiences across their digital platforms. This article delves into the performance and trends of three prominent players: Indeed, Instructure, Inc., and Duolingo. Sensor Tower's comprehensive data provides unique insights into their cross-platform activities.

Indeed

Indeed's digital presence is robust, with its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From Q3 to Q4 2023, indeed.com observed a gradual decline in visits, from over 1.1B in August to around 865M in December. The monthly true audience remained stable above 65M throughout the quarter.

• App Engagement: The Indeed Job Search app maintained a strong presence, with monthly active users hovering around 18M.

• Ad Spend & Channels: Indeed's monthly advertising spend decreased from approximately $9.5M in August to about $6.7M in December. OTT (over-the-top media service) and Instagram were dominant channels, delivering substantial impressions.

Instructure, Inc.

Instructure's offerings, including instructure.com and the Canvas Student app, have shown notable trends.

• Audience Trends: The website traffic peaked in October with over 1.7B visits, indicating significant demand for educational tools. The monthly true audience exceeded 21M during this period.

• App Engagement: The Canvas Student app saw a peak in monthly active users in October, reaching around 15M.

• Ad Spend & Channels: Instructure's monthly ad spend was relatively modest, with LinkedIn and Facebook being the primary channels. Spending remained under $80K monthly across Q4.

Duolingo

Duolingo continues to lead in language education with its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Website visits were stable, with around 110M in December. The monthly true audience consistently surpassed 24M in Q4.

• App Engagement: The Duolingo app enjoyed a steady rise in monthly active users, reaching approximately 22.7M by December.

• Ad Spend & Channels: Duolingo's monthly ad strategy was focused on YouTube and Instagram, with a notable spike in spend to over $300K in October.

Conclusion

The data from Q4 2023 underscores the varied strategies and successes of Indeed, Instructure, Inc., and Duolingo in the competitive Jobs & Education category. Sensor Tower's unparalleled ability to cross-reference web, app, and advertising data provides invaluable insights into these trends. For detailed cross-platform user behavior insights, Sensor Tower's Web Insights, Pathmatics, and App Performance Insights remain essential tools for industry professionals. Explore our offerings to drive strategic decisions and gain a competitive edge in the marketplace.