Leading Food Delivery Brands in Australia: Q1 2024 Overview

Introduction

Australia's food delivery market continues to thrive, with major players like UberEATS, DoorDash, and HelloFresh leading the charge. In Q1 2024, these brands demonstrated significant digital engagement across their websites and apps. Sensor Tower's comprehensive data analysis provides unique insights into their performance trends.

UberEATS for Customers

UberEATS maintains a robust presence through its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q4 2023 to Q1 2024, website visits showed fluctuations, peaking at over 8M in January before a slight decrease in March to about 6.3M. The monthly true audience remained stable above 3.6M throughout the quarter.

• App Engagement: The app had consistent monthly active users, starting at nearly 3.9M in October and stabilizing around 3.4M by March.

• Ad Spend & Channels: UberEATS' monthly advertising spend saw a significant drop in Q1 2024, falling below $250K. TikTok and YouTube were primary channels, delivering substantial impressions.

DoorDash for Customers

DoorDash's digital strategy includes doordash.com and order.online, alongside the DoorDash - Food Delivery app.

• Audience Trends: DoorDash experienced growth, with website visits surpassing 7M in March. The monthly true audience also increased, reaching over 2.2M by the end of Q1 2024.

• App Engagement: The app saw a steady rise in monthly active users from 1.5M in October to over 1.7M in March.

• Ad Spend & Channels: Monthly advertising spend was dynamic, peaking at about $566K in December. TikTok and YouTube were key channels, contributing to high impression counts.

HelloFresh

HelloFresh combines its website, hellofresh.com, with the HelloFresh: Meal Kit Delivery app to engage its audience.

• Audience Trends: The website saw a notable increase in visits, exceeding 3.1M in March, with monthly true audience figures hovering around 350K.

• App Engagement: Monthly active app users remained stable, with a slight dip in March to approximately 170K.

• Ad Spend & Channels: HelloFresh's monthly ad spend surged in January, reaching over $1.5M, with Facebook and Instagram as prominent channels.

Conclusion

Q1 2024 showcased the dynamic landscape of Australia's food delivery services, with UberEATS, DoorDash, and HelloFresh leading the market. Sensor Tower's unparalleled data insights reveal critical trends across web and app platforms, offering valuable perspectives for understanding user behavior. For further exploration, access our Web Insights and Pathmatics offerings.