Leading Brands in the UK's Jobs & Careers Category: Q1 2024 Insights

Introduction

In the competitive landscape of the Jobs & Careers category in the UK, several key players have emerged with substantial monthly audiences across their digital platforms. This article delves into the performance and trends of three leading brands—Indeed, TotalJobs, and Glassdoor—from Q4 2023 to Q1 2024. Utilizing comprehensive data from Sensor Tower, we explore the dynamics of these brands' websites and apps.

Indeed

Indeed's digital presence is robust, featuring its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From Q4 2023 to Q1 2024, indeed.com saw fluctuations in visits, peaking in January 2024 with over 184M visits. Unique monthly visits remained steady above 9M. The monthly true audience consistently hovered around 11M in Q1 2024, with a notable increase in app-only visitors reaching nearly 2.5M in March.

• App Engagement: The Indeed app experienced a surge in monthly active users, starting at approximately 3.1M in December 2023 and peaking over 3.5M in January 2024.

• Ad Spend & Channels: Indeed's monthly ad spend showed a downward trend from October 2023 but began to stabilize in March 2024 at around $2M. Instagram and YouTube were the primary channels, delivering significant impressions.

TotalJobs

TotalJobs maintains a strong digital footprint with its website, totaljobs.com, and the Totaljobs - UK Job Search App.

• Audience Trends: The website's visits increased significantly in January 2024 to over 11M. Unique monthly visits were stable, averaging around 1.4M in Q1 2024. The monthly true audience saw a peak in February 2024, surpassing 1.5M.

• App Engagement: Active monthly users of the Totaljobs app grew steadily, reaching over 200K by February 2024.

• Ad Spend & Channels: TotalJobs' monthly ad spend spiked in January 2024 to over $500K, with Instagram being the dominant channel for impressions.

Glassdoor

Glassdoor's presence includes the glassdoor.com website and the Glassdoor | Jobs & Community app.

• Audience Trends: Visits to glassdoor.com increased in January 2024, reaching over 10M. The monthly true audience remained stable, with over 1.2M in January.

• App Engagement: The app's monthly active users peaked at approximately 182K in January 2024, indicating a healthy engagement level.

• Ad Spend & Channels: Glassdoor's monthly ad spend was minimal, with Instagram being the primary channel, showing limited impressions.

Conclusion

The Jobs & Careers category in the UK remains dynamic, with Indeed, TotalJobs, and Glassdoor leading the charge. Sensor Tower's unparalleled data insights provide a comprehensive view of cross-platform user behaviors, offering critical insights into market trends. For businesses seeking to understand their digital impact, Sensor Tower's Web Insights, Pathmatics, and App Performance Insights are essential tools for strategic decision-making.