Leading Brands in Film & Television: Q2 2024 Insights

In the ever-evolving landscape of film and television, certain brands have emerged as leaders by capturing significant monthly true audience engagement across their websites and apps. In Q2 2024, IMDB, Netflix, Inc., and Paramount Plus have stood out in the United States market. This article delves into their performance and trends, leveraging Sensor Tower's comprehensive data across web, app, and advertising platforms.

IMDB: A Consistent Performer

IMDB's digital presence is anchored by its website, imdb.com, and the IMDb: Movies & TV Shows app.

• Audience Trends: From Q1 to Q2 2024, imdb.com maintained a stable monthly visitor base, with visits hovering around 340M by June. The monthly true audience remained consistently above 50M, with a slight increase observed in app-only visitors reaching over 5.6M in June.

• App Engagement: The IMDb app saw monthly active users fluctuate between 6.7M and 7.1M, indicating stable mobile engagement.

• Ad Spend & Channels: Monthly advertising spend saw a significant drop from over $200K in March to below $50K in May, with impressions primarily driven through desktop video and TikTok channels.

Netflix, Inc.: Dominating the Streaming Space

Netflix's extensive reach is reflected in its website, netflix.com, and the Netflix app.

• Audience Trends: Visits to netflix.com consistently exceeded 1.1B from April to June. The monthly true audience was robust, peaking at over 78M in June, with a significant portion accessing through the app.

• App Engagement: The Netflix app maintained a strong monthly active user base, with users around 55M in June, showcasing its dominance in mobile streaming.

• Ad Spend & Channels: Netflix's advertising strategy was aggressive, with monthly spend reaching over $7M in June, primarily through Facebook and Instagram, generating billions of impressions.

Paramount Plus: A Dynamic Contender

Paramount Plus leverages both cbs.com and paramountplus.com, alongside the Paramount+ app.

• Audience Trends: Paramountplus.com experienced fluctuations, with visits peaking at over 245M in February but stabilizing around 184M by June. The monthly true audience consistently remained above 23M.

• App Engagement: The Paramount+ app showed strong monthly engagement, with active users peaking at 18.5M in February.

• Ad Spend & Channels: Paramount Plus invested heavily in advertising, with monthly spend exceeding $30M in February, leveraging Facebook and Instagram to achieve billions of impressions.

Conclusion

The film and television sector continues to be shaped by these leading brands, each capitalizing on unique strategies across their digital platforms. Sensor Tower's unparalleled data insights provide a comprehensive view of web, app, and advertising trends, offering critical insights into cross-platform user behavior. By leveraging Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, brands can better understand and engage their audiences effectively.

Stay tuned to the Sensor Tower blog for more in-depth analysis and updates on industry trends.