Leading Health Care Services Brands in the U.S. for Q2 2024: Mayo Clinic, Walgreens, and CVS

Introduction

In the ever-evolving landscape of health care services, three brands distinguished themselves in Q2 2024: Mayo Clinic, Walgreens, and CVS. These brands have captured a significant monthly audience across their websites and apps, a trend meticulously tracked by Sensor Tower. Leveraging Sensor Tower's unparalleled data insights, we can examine these brands' performance and trends from Q1 to Q2 2024.

Mayo Clinic

Mayo Clinic is renowned for its integrated clinical practice, education, and research. Its digital presence encompasses mayo.edu, mayoclinic.org, mayoclinichealthsystem.org, and the Mayo Clinic app.

• Audience Trends:

  • Mayo.edu experienced a notable increase in visits, peaking in June with over 5M visits monthly.

  • Mayoclinic.org maintained a stable monthly audience, with visits consistently over 70M, reaching a high in June.

  • Mayoclinichealthsystem.org had a gradual increase, surpassing 2M visits monthly in June.

  • Monthly true audience figures rose to over 26M for mayoclinic.org in June, indicating a strong web presence.

• App Engagement:

  • The Mayo Clinic app saw a resurgence in monthly active users, reaching over 150K by June, highlighting increased mobile engagement.

• Ad Spend & Channels:

  • Monthly advertising efforts escalated, with spend exceeding $1M in June, largely through OTT and Facebook, driving significant impressions.

Walgreens

Walgreens is a leading pharmacy retailer known for its comprehensive health care services. Its digital strategy is centered around walgreens.com and the Walgreens app.

• Audience Trends:

  • Walgreens.com saw a steady increase, peaking at nearly 137M visits monthly in May.

  • Monthly true audience figures remained robust, consistently above 25M, with a peak in May.

• App Engagement:

  • The Walgreens app maintained strong monthly active user numbers, exceeding 11M in June, indicating a stable mobile user base.

• Ad Spend & Channels:

  • With a significant monthly ad spend of over $7M in April, Walgreens focused on Facebook and YouTube, achieving high impressions.

CVS

CVS is a leading health solutions company with a wide array of services. Its online reach is anchored by cvs.com and the CVS Health app.

• Audience Trends:

  • Cvs.com maintained high traffic, with visits consistently around 125M monthly, peaking in May.

  • Monthly true audience numbers hovered above 25M, with a slight increase in June.

• App Engagement:

  • The CVS Health app showed growth, reaching over 10M monthly active users in June.

• Ad Spend & Channels:

  • CVS's monthly ad spend peaked in March at over $10M, with a focus on Instagram and OTT, driving substantial impressions.

Conclusion

The insights provided by Sensor Tower reveal significant trends in the health care services sector, highlighting the digital strategies of Mayo Clinic, Walgreens, and CVS. Through comprehensive web and app data, Sensor Tower offers an unparalleled view into cross-platform user behavior, essential for understanding the competitive landscape in the health care services category.

For decision-makers, leveraging Sensor Tower’s consolidated data not only offers a competitive edge but also provides a strategic pathway for investment and growth in the health care sector. Explore more about our offerings here.