Leading Brands in Australia’s Home & Garden Shopping Category: Q3 2024 Analysis

Australia’s Home & Garden Shopping category has demonstrated significant growth and transformation in Q3 2024. Within this dynamic landscape, Bunnings Warehouse, IKEA, and Temple & Webster Pty Ltd have emerged as frontrunners, showcasing substantial digital engagement across their websites and apps. This article explores their performance, drawing on Sensor Tower’s robust data analytics to provide key insights.

Bunnings Warehouse

Bunnings Warehouse continues to assert its dominance in the Home & Garden Shopping category by effectively leveraging its digital platforms.

• Audience Trends: The website, bunnings.com.au, experienced a notable rise in unique monthly visits, reaching over 4.5M by September. The monthly true audience remained stable, exceeding 4.4M.

• App Engagement: The Bunnings app saw a resurgence in monthly active users, peaking at over 520K in September, indicating robust mobile engagement.

• Ad Spend & Channels: Monthly advertising efforts increased consistently, with spend reaching over $1.2M in September. Facebook and Instagram were dominant channels, while a late surge in TikTok spend was noteworthy.

IKEA

IKEA remains a formidable player, blending strong website and app interactions.

• Audience Trends: The website, ikea.com, showed fluctuating monthly visits, peaking in August at nearly 39M, indicating high interest during that period.

• App Engagement: The IKEA app maintained steady monthly growth, with active users surpassing 260K by September.

• Ad Spend & Channels: IKEA’s monthly ad spend decreased significantly by September, focusing primarily on Facebook and Instagram, which accounted for the majority of impressions.

Temple & Webster Pty Ltd

Temple & Webster has consistently performed with strategic digital engagement.

• Audience Trends: The website, templeandwebster.com.au, maintained steady monthly unique visits, hovering around 1.1M throughout Q3 2024.

• App Engagement: The Temple & Webster app showed a gradual increase in monthly active users, reaching 165K in September.

• Ad Spend & Channels: Monthly advertising spend was consistent, with Facebook being the leading channel, delivering the most impressions.

Conclusion

The Home & Garden Shopping sector in Australia is thriving, with Bunnings Warehouse, IKEA, and Temple & Webster establishing strong digital presences. Sensor Tower’s unmatched data capabilities provide critical insights into these brands’ cross-platform user behavior, helping stakeholders understand market dynamics. For more in-depth web insights, visit our Web Insights offering, while advertising analytics are available through Pathmatics, and app performance through App Performance Insights.