Leading Brands in Brazil's Travel & Tourism: Q3 2024 Insights

In Q3 2024, Brazil's Travel & Tourism sector witnessed significant engagement across digital platforms. Prominent brands like Google Maps, Ride with Uber, and Waze have shown remarkable performance. Leveraging Sensor Tower's comprehensive datasets, we delve into the audience trends, app engagement, and advertising efforts of these leading brands.

Google Maps

Google Maps continues to be a pivotal tool for navigation and travel planning in Brazil, both on web and app platforms.

• Audience Trends: The website, maps.google.com, experienced a dramatic increase in visits in September, reaching over 2M visits, a significant spike from previous months. The monthly true audience remained stable, consistently above 128M.

• App Engagement: The Google Maps app maintained a robust monthly active user base, with active users peaking at nearly 130M in September.

• Ad Spend & Channels: Minimal monthly advertising spend was observed, with a small investment in July leading to 22K impressions, primarily on Facebook.

Ride with Uber

Uber continues to dominate the ride-sharing market in Brazil, with strong web and app presence.

• Audience Trends: The website, uber.com, saw a steady increase in visits, reaching over 16M in September. The monthly true audience hovered around 39M, with a balanced split between app and web users.

• App Engagement: The Uber app maintained a stable monthly active user base, with active users consistently around 39M.

• Ad Spend & Channels: Uber invested heavily in advertising, with monthly spends ranging from $308K to $648K. The majority of impressions were generated on Facebook, Instagram, and TikTok, with TikTok showing notable growth.

Waze

Waze continues to serve as a popular navigation app, with an increasing user base and strategic advertising efforts.

• Audience Trends: The website, waze.com, maintained a consistent volume of visits, averaging around 4.6M in Q3. The monthly true audience was stable at just under 39M.

• App Engagement: The Waze app saw a steady increase in monthly active users, peaking at over 38M in August.

• Ad Spend & Channels: Advertising efforts were concentrated in September, with a modest monthly spend leading to over 68K impressions, primarily on Facebook.

Conclusion

The Travel & Tourism sector in Brazil continues to thrive, with Google Maps, Uber, and Waze leading the way. Sensor Tower's data highlights the importance of cross-platform presence and strategic advertising in maintaining and growing user engagement. With unparalleled insights, Sensor Tower enables brands to navigate the complexities of digital landscapes effectively.

For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.