Leading Brands in Spain's Computers & Consumer Electronics Sector: Q3 2024

Introduction

In the dynamic landscape of Spain's Computers & Consumer Electronics sector, several brands have distinguished themselves as leaders in Q3 2024. Back Market, Hewlett-Packard (HP), and PC COMPONENTES have demonstrated significant digital presence across websites and mobile applications. This article examines their performance trends from Q2 to Q3 2024, utilizing Sensor Tower's comprehensive cross-platform insights.

Back Market

Back Market has established a substantial digital footprint through its primary website, backmarket.com, and the Back Market - Buy & Sell tech app.

• Audience Trends: Throughout Q3 2024, backmarket.com maintained robust monthly visitor numbers, peaking in September with approximately 14.8M visits. The site's unique monthly visitors hovered around 1.3M, with a stable visits-per-unique-visitor ratio of about 11.

• App Engagement: The app experienced fluctuations in monthly active users, with a noticeable peak in August at over 620K users, before slightly declining in September.

• Ad Spend & Channels: Back Market's monthly ad spend showed a decrease towards the end of Q3, with September seeing spending around $500K. Instagram dominated as the primary channel, delivering significant impressions throughout the quarter.

Hewlett-Packard (HP)

HP's digital presence is anchored by its website, hp.com, and the HP Smart app.

• Audience Trends: HP experienced a surge in monthly web visits in September, reaching approximately 6.1M visits. Unique monthly visits also increased, reflecting growing engagement on the platform.

• App Engagement: The HP Smart app saw a significant increase in monthly active users in September, reaching nearly 830K, indicating enhanced user interest and engagement.

• Ad Spend & Channels: HP's advertising efforts in Q3 were modest, with the highest monthly spend in September at just over $15K, primarily leveraging Facebook for impressions.

PC COMPONENTES

PC COMPONENTES is a formidable player with its website, pccomponentes.com, and the PcComponentes Ofertas Tech app.

• Audience Trends: The website saw a peak in August with close to 9.4M monthly visits, an impressive leap from previous months, showcasing strong web engagement.

• App Engagement: The app's monthly active users peaked in July at over 120K, reflecting increased interest during the mid-summer period.

• Ad Spend & Channels: PC COMPONENTES scaled back its monthly ad spend in September to around $56K, with Instagram and TikTok as key channels for impressions.

Conclusion

The Q3 2024 performance of Back Market, Hewlett-Packard, and PC COMPONENTES underscores their stronghold in Spain's Computers & Consumer Electronics sector. Sensor Tower's unparalleled data insights provide a crucial understanding of cross-platform user behavior, enabling these brands to optimize their digital strategies effectively. For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.