Leading Transportation Brands in Brazil: Q4 2024 Insights

In the bustling transportation category in Brazil, Q4 2024 has seen notable performances by leading brands. Google Maps, Waze, and Ride with Uber each demonstrated unique trends in their web and app audiences. This article delves into the data from Q3 to Q4 2024, highlighting insights provided by Sensor Tower.

Google Maps

Google Maps continues to be a dominant force in the transportation sector with its website, maps.google.com, and the Google Maps app.

• Audience Trends: The monthly true audience for Google Maps has shown a steady increase, maintaining stability above 130M throughout the quarter. Web visits peaked in September, with over 2M visits, while the app consistently attracted the majority of users.

• App Engagement: Monthly active users on the app increased to over 134M by December, indicating a growing preference for mobile navigation.

• Ad Spend & Channels: Minimal monthly advertising spend was observed, with a slight increase in December, primarily on Facebook, achieving modest impressions.

Waze

Waze has carved out its niche with its waze.com website and the Waze Navigation & Live Traffic app.

• Audience Trends: The monthly true audience for Waze grew steadily, surpassing 42M by the end of Q4. Web visits saw a notable rise in December, reaching over 6M.

• App Engagement: The app's monthly active users climbed to over 41M, reflecting increased user engagement.

• Ad Spend & Channels: A significant spike in monthly ad spend was observed in December, with over $119K spent, generating substantial impressions, particularly on Facebook and Instagram.

Ride with Uber

Ride with Uber remains a key player with its uber.com website and the Uber - Request a ride app.

• Audience Trends: The monthly true audience for Uber increased consistently, reaching over 41M by December. Web visits maintained a strong presence, with over 18M visits.

• App Engagement: The app's monthly active users rose to over 40M, highlighting its central role in user engagement.

• Ad Spend & Channels: Uber's monthly ad spend was substantial, exceeding $725K in December, with widespread impressions across Facebook, Instagram, and TikTok.

Conclusion

The Q4 2024 data showcases the varying strategies and performances of Google Maps, Waze, and Ride with Uber in Brazil's transportation category. Sensor Tower's comprehensive data, encompassing web, app, and advertising insights, provides unparalleled visibility into these brands' cross-platform dynamics. For a deeper dive into web insights, explore our Web Insights offering. For advertising data, our Pathmatics product offers extensive details, and for app performance, visit App Performance Insights.