Leading Health Care Services Brands in Canada: Q4 2024 Analysis

In the ever-evolving landscape of health care services in Canada, several brands have distinguished themselves with substantial digital footprints. This article delves into the performance of three leading brands—Shoppers Drug Mart, Maple Corporation, and BetterHelp—highlighting their audience engagement and advertising strategies from Q3 to Q4 2024. Sensor Tower's unparalleled data insights reveal intriguing trends across these platforms.

Shoppers Drug Mart

Shoppers Drug Mart's digital ecosystem includes its website, shoppersdrugmart.ca, and the Shoppers Drug Mart app.

• Audience Trends: From Q3 to Q4 2024, shoppersdrugmart.ca experienced a notable increase in visits, with unique visits climbing from over 1.6M in September to about 2.2M by December. The monthly true audience also rose significantly, maintaining stability above 2.4M by the end of December.

• App Engagement: The app saw a steady rise in monthly active users, starting at approximately 320K in September and reaching over 450K in December, indicating strong mobile engagement.

• Ad Spend & Channels: Shoppers Drug Mart's monthly advertising spend peaked in September with over $1.4M, primarily focused on Facebook and Instagram, which delivered substantial impressions. Interestingly, OTT channels like YouTube also played a critical role in their strategy.

Maple Corporation

Maple Corporation leverages its website, getmaple.ca, and the Maple – Online Doctors 24/7 app.

• Audience Trends: The website experienced fluctuating visits, with a peak of over 4.6M in September, followed by a decrease to around 2M in December. The monthly true audience remained relatively stable, hovering around 200K.

• App Engagement: The app's monthly active users showed a moderate increase, beginning at approximately 100K in July and peaking at about 120K in November.

• Ad Spend & Channels: Maple's monthly ad spend saw a significant increase in December, surpassing $240K, with a primary focus on Facebook, which yielded high impressions.

BetterHelp

BetterHelp operates through its website, betterhelp.com, and the BetterHelp - Therapy app.

• Audience Trends: The website witnessed a steady pattern of visits, with unique visits consistently around 60K to 70K. The monthly true audience remained stable, with minor fluctuations around 90K.

• App Engagement: The app maintained a consistent monthly active user base, with users ranging from 26K to 30K throughout the quarter.

• Ad Spend & Channels: BetterHelp's advertising strategy was robust, with a significant monthly spend exceeding $1M in July. Facebook and Instagram were key channels, delivering substantial impressions alongside a notable presence on TikTok.

Conclusion

The Q4 2024 data reveals diverse strategies and user engagement trends across Shoppers Drug Mart, Maple Corporation, and BetterHelp. Sensor Tower's comprehensive data, encompassing web insights, app performance, and advertising metrics, provides invaluable insights for understanding cross-platform user behavior in the health care services sector. As these brands continue to evolve, their digital strategies will undoubtedly shape the future landscape of health care in Canada.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.