Leading Brands in the UK Advertising & Marketing Sector: Q4 2024 Analysis

Introduction

In the fast-paced realm of advertising and marketing, understanding audience engagement across platforms is crucial. Sensor Tower's comprehensive data provides unparalleled insights into the true audience size, monthly active users, and advertising spend across websites and apps. This article delves into the performance of leading brands in the UK during Q4 2024: YouGov, Fiverr International Limited, and HubSpot, Inc.

YouGov

YouGov stands out with its strong digital presence, featuring its website, today.yougov.com, and the YouGov app.

• Audience Trends: From Q3 to Q4 2024, website visits showed fluctuations, peaking in October at approximately 4.7M visits and dropping to around 3.8M in November. The monthly true audience experienced a decline, stabilizing above 340K by December.

• App Engagement: The app's monthly active users gradually decreased from over 113K in July to about 81K in December, indicating a shift in user engagement.

• Ad Spend & Channels: Monthly advertising spend saw a downward trend, with a slight uptick in December to around $140K. Instagram dominated the channels, delivering the highest impressions.

Fiverr International Limited

Fiverr's digital footprint is robust, encompassing its website, fiverr.com, and the Fiverr - Freelance Service app.

• Audience Trends: The website maintained a high volume of visits, peaking at approximately 10M in December. The monthly true audience saw a decline, closing the quarter slightly above 410K.

• App Engagement: The app's monthly active users fluctuated, peaking at around 261K in October before declining to about 218K by December.

• Ad Spend & Channels: Fiverr's advertising efforts were substantial, with monthly spend peaking over $2.3M in November. YouTube was a key channel, providing significant impressions.

HubSpot, Inc.

HubSpot's presence is marked by its website, hubspot.com, and the HubSpot app.

• Audience Trends: Website visits experienced a marked decline from 35M in July to about 11M in December. The monthly true audience followed a similar downward trend, stabilizing at approximately 270K by year-end.

• App Engagement: The app's monthly active users remained relatively stable, hovering around 13K throughout the quarter.

• Ad Spend & Channels: HubSpot increased its monthly advertising spend, reaching over $1M in December. LinkedIn emerged as a critical channel, delivering the highest number of impressions.

Conclusion

The advertising and marketing landscape in the UK is dynamic, with YouGov, Fiverr, and HubSpot demonstrating unique trends across web and app platforms. Sensor Tower's rich data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide essential insights for understanding cross-platform user behavior and optimizing marketing strategies. These insights equip decision-makers with the tools needed to navigate and excel in an ever-evolving market.