Leading Telecom Brands in Canada: Q1 2025 Overview

The Canadian telecom sector has undergone significant transformations in Q1 2025. This article highlights the performance of three leading brands: TELUS Personal, Rogers Personal, and Rogers Sports & Media. Leveraging Sensor Tower’s comprehensive datasets, we reveal key trends across their websites and apps, providing unique insights into cross-platform user behavior.

TELUS Personal

TELUS Personal's digital presence is anchored by its website, telus.com, and the My TELUS app.

• Audience Trends: TELUS Personal maintained a stable monthly true audience above 2M throughout Q1 2025. The website attracted a consistent number of visitors, with January peaking at over 24M visits.

• App Engagement: The My TELUS app saw monthly active users fluctuate, starting the quarter with nearly 1M and ending with over 870K.

• Ad Spend & Channels: TELUS increased its monthly ad spend significantly in March, reaching over $1M. Key channels included Facebook and YouTube, delivering substantial impressions.

Rogers Personal

Rogers Personal is digitally represented by rogers.com and the MyRogers - Manage your account app.

• Audience Trends: The website experienced a rise in unique visits, peaking in March with over 1.6M. The monthly true audience hovered around 2M throughout the quarter.

• App Engagement: The MyRogers app maintained a stable monthly active user base, with active users consistently around 700K.

• Ad Spend & Channels: Rogers’ monthly ad spend peaked in February, exceeding $1.5M, with Facebook and Pinterest being major channels for impressions.

Rogers Sports & Media

Rogers Sports & Media’s presence includes sportsnet.ca and sportsnetplus.ca, alongside the Sportsnet app.

• Audience Trends: Sportsnet.ca saw a strong monthly audience, with visits peaking in February at over 23M. Monthly true audience figures also rose above 1.9M in the same month.

• App Engagement: The Sportsnet app showed varied user engagement, with monthly active users exceeding 700K in February.

• Ad Spend & Channels: Ad spending was robust, with Facebook and Instagram leading in impressions. Total monthly spend remained consistent, averaging around $600K.

Conclusion

The first quarter of 2025 has been dynamic for Canada’s telecom giants. TELUS Personal, Rogers Personal, and Rogers Sports & Media have each demonstrated unique strengths across digital platforms. Sensor Tower’s unparalleled data offerings enable these insights, helping stakeholders understand cross-platform user dynamics in the ever-evolving telecom landscape. By utilizing our comprehensive analytics, decision-makers are equipped with the tools needed to navigate and succeed in this competitive environment.

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