Leading Brands in Spain's Computers & Consumer Electronics Category: Q1 2025 Overview

Introduction

As the digital landscape continues to evolve, leading brands in Spain's Computers & Consumer Electronics category have shown remarkable adaptability and growth. In Q1 2025, Back Market, Hewlett-Packard (HP), and PC COMPONENTES have emerged as top contenders in this category, each demonstrating unique trends across their websites and apps. Sensor Tower's comprehensive data insights provide an unparalleled look into these brands' performance from Q4 2024 to Q1 2025.

Back Market

Back Market's digital presence is robust, featuring its website, backmarket.com, and the Back Market - Buy & Sell tech app.

• Audience Trends: From Q4 2024 to Q1 2025, backmarket.com experienced fluctuating visits, peaking in March 2025 with over 15M visits. The monthly true audience remained stable above 2M throughout this period.

• App Engagement: The app's monthly active users saw a decrease from 810K in November to about 600K by March, indicating a shift in user engagement.

• Ad Spend & Channels: Back Market's monthly ad spend increased significantly, reaching over $1M in March, with Instagram being the dominant channel.

Hewlett-Packard (HP)

HP's presence is highlighted by its website, hp.com, and the HP Smart app.

• Audience Trends: hp.com maintained consistent traffic, with visits averaging around 6.5M per month. Monthly true audience figures hovered around 1.5M, showcasing stable interest.

• App Engagement: The HP Smart app's monthly active users remained robust, averaging around 900K, with a slight dip in March.

• Ad Spend & Channels: HP's monthly ad spend showed limited activity, peaking at over $22K in March, primarily through Facebook.

PC COMPONENTES

PC COMPONENTES is represented by its website, pccomponentes.com, and the PcComponentes Ofertas Tech app.

• Audience Trends: The website saw a consistent rise in visits, with a notable increase in March at over 9M visits. Monthly true audience remained above 700K.

• App Engagement: The app's monthly active users were stable, averaging around 100K, indicating steady mobile engagement.

• Ad Spend & Channels: PC COMPONENTES increased its monthly ad spend, reaching approximately $173K in March, with a focus on Facebook and Instagram.

Conclusion

In Q1 2025, Back Market, HP, and PC COMPONENTES have shown unique trends and growth in the Computers & Consumer Electronics category in Spain. Sensor Tower's data insights reveal critical patterns in audience engagement and advertising strategies. By leveraging Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, businesses can gain a comprehensive understanding of cross-platform user behavior, essential for strategic decision-making. This data-driven approach provides decision-makers with the tools needed to stay ahead in a competitive market.